Top Tips for Reposting Instagram Stories & User-Generated Content
Did you know user-generated content (UGC) is 50% more trustworthy than any other type of media?
Every business should use UGC as it is a great word-of-mouth equivalent that allows consumers to view real reviews and real content from your customers. This can help increase loyalty and sales.
But simply re-posting every Instagram story you’re tagged in isn’t an effective strategy. You should be looking for more creative ways in reposting UGC so it’s more engaging to the audience!
Here are 7 tips for reposting Instagram stories:
It’s probably best to start by explaining how to repost UGC content. There are two ways to do it.
#1 Repost a User’s Instagram Post to Your Instagram Stories
Easy! Just tap the paper airplane button below the post. You’ll then see an option to “Add post to your story” – tap this. Once you’re led to Instagram Stories editor, you can move the post around or resize it to your liking. Additionally, you can add any fun GIFs, stickers, locations, hashtags and more. When you’re ready to post your Instagram Story, just click “Send to” and then “Your Story”.
#2 Repost a User’s Instagram Story to Your Instagram Stories
Important to remember: if you want to repost a user’s Instagram story to your story, you need to be tagged or mentioned in that user’s post. However, there’s a few ways around this, which I’ll explain later in the post.
If you have been mentioned in an Instagram Story, you should receive a Direct Message giving a notification. Once you’ve received this, click “Add this to your story”. You will then be led to the Instagram Stories editor where you can customise your story.
Now that we’ve covered the basics, let’s dive into the strategy behind it:
TIP 1) Theming
Instead of randomly reposting Instagram stories as they come in, you should try and make your story more engaging to the viewer by clustering your UGC together into different themes. For example, Fella Swim groups UGC together in an “As Seen On” series. This makes the content aesthetically pleasing and more interesting to watch. Plus, it’s a great opportunity to add swipe-up links to shop the product or find out more!
TIP 2) Maintain Overall Brand Aesthetic
Your stories should always maintain your overall brand aesthetic. This can be achieved by incorporating elements such as your brands colour palette, fonts, templates or logo.
TIP 3) Influence Viewers to Purchase
Viewers are more influenced to purchase after viewing UGC reviews. Therefore, integrating UGC into your Instagram Stories can assist in converting followers into customers.
Here’s a foolproof formula for creating an Instagram Story that convinces your follow to purchase:
- Introduce your product
- Break down the benefits
- Show UGC of a customer/influencer using the product
- Add in a customer review about the product
- Add a CTA to swipe up to shop
- Save the story to your highlights on your profile
TIP 4) Show Reviews!
We highly recommend sharing customer reviews on your Instagram Stories and creating an Instagram highlight just for your reviews. This information would be valuable to the consumer as 88% of consumers trust online reviews written by other customers as much as they trust recommendations from their personal contacts.
Tip 5) Post Press Articles
Making it into the press is a huge milestone for many brands! So, it’s time to show this achievement with your viewers. When reposting press coverage, you’ll need to screenshot, or screen record your press coverage, and design and Instagram Story for it – just remember to credit the original source!
Tip 6) Include Followers’ Instagram Story
It’s important to treat your Instagram following as a community. So reposting UGC is a great way to include your followers in your content strategy. By doing this, you’re acknowledging their support, and saying thank you for supporting your business.
Tip 7) Use UGC to Give More Insight to Your Brand
Use Instagram Stories to give some behind-the-scenes action for your viewers. Whether its at an event, brunch, or festival, you want to share your events with your followers! By posting spontaneous and less-curated event content you can engage your viewers as they can really get a feel for what happened. priority50