The Benefits of Chatbots
Chatbots are revolutionizing the way business interact with their clients. Using AI and sophisticated natural language processing, modern chatbots offer a deeper level of interaction more than ever before. Chatbots – also known as “conversational agents” are software applications that mimic written or spoken human speech for the purposes of simulating a conversation or interaction with a real person.
Chatbots offer greater opportunities and more flexibility for business to create a brand and deliver new experiences for mobile users. Chatbot responses are conversational – it can give personalised suggestions, answer enquires, process orders, show the effect of certain product or update the latest news stories etc. It can automate up to 70% of messaging conversations on company’s website, SMS, Facebook Messenger, Apple Business Chat, WhatsApp and more. This presents a complete solution to create, manage, and optimize bots for business of all sizes.
What’s the advantages of using Chatbots to your company?
Increase the sale and service
Whether you are small or large business, it is impossible to manage your social media platform for 24 hours. Chatbot provides a solution to this problem by allowing your company to respond promptly to consumers. Furthermore, Chatbot can be designed based on the customers preference to provide the best product and service.
Make purchase process more convenient and effective
Chatbots can streamline the purchasing and ordering process by allowing consumers to make the purchase within the chatbot.
Understanding the consumer behaviour
Chatbot’s can help businesses collect information from different customers, analyse their shopping habits, and discover which products and services the customers may like. Moreover, this crucial information can be used by the company as a base to developing their promotion strategy and product design to attract more customers.
Personalize sales strategy
During the communication process between Chatbot and customer, the business can provide a personalised experience to the user by gathering the information they need to create personalised messages. These can be effective in pushing consumers through the sales procedure.
Easy to find potential customers
When the Chatbot has a preliminary understanding of the customers, they can send the information back to the company to deal with aspects the Chatbot can’t handle, and follow up with subsequent actions. This can not only improve the time of communication, but also boost productivity and assist you in finding the right potential customers.