// Pinterest Ads
Pinterest Ads are one of the most underutilised social ads of all the social platforms.
With 200 million users, Pinterest is a smaller social network than giants like Facebook and Instagram. But its uniquely important for marketers as a place users visit to gather information about potential purchases.
Brands are just starting to realise how powerful this platform is.
A Promoted Pin is Pinterest’s version of an ad. Pinterest ads help you reach people while they actively decide what to do or buy next. Ads are part of the native experience and look like regular Pins, only you pay to have them seen by more people.
One huge benefit of Promoted Pins is that, when someone shares it on their board, that “Promoted” mark goes away.
Your Promoted Pin essentially becomes an organic Pin once someone else shares it on their board. Plus, the extra views your post receives from being posted on the sharer’s board won’t cost you anything.