// Facebook Ads

When it comes to Facebook advertising, the hype is real.

And that doesn’t even scratch the surface of what’s possible via Facebook advertising.

The numbers don’t lie in regard to Facebook’s marketing firepower. With 93% of marketers already on board, the platform’s diverse and laser-targeted ad platform is paying dividends for those with a mapped-out Facebook advertising strategy.

That said, succeeding with Facebook advertising isn’t as easy as flipping a switch. From targeting specific users to finding the right ad format, there are tons of variables that can make or break your campaigns.

But harnessing the power of Facebook’s ad platform comes down to your audience’s demographics. Data points such as age, location, job roles and interests are paramount to making sure you’re reaching the right prospects.

What separates Facebook from other ad platforms is its variety. The freedom brands have in terms of customisation provides seemingly endless possibilities for creative, compelling ads.

#Website Conversions

Seal the deal with the Website Conversion ad objective. Whether you’re looking for page visits, sales or other valuable actions, these Facebook ads prompt people to go to your website and do something.

#Make It Easy To Purchase

People who already have your app can shop and buy seamlessly from anywhere.

#Be Where Shoppers Are

One in every five minutes that people spend on mobile is on either Facebook or Instagram.

#Promote The Right Products

Automatically promote your products to people who have expressed interest in them by pairing dynamic ads with the catalogue sales objective. Simply upload your product catalogue and set up your campaign, and it will start showing the right products to the right buyers.

#Follow Up With Leads

Turn interest into action. People who signed up for information from your business are more likely to purchase.

#App engagement

People already have your mobile app. Now send them to a specific area in your app such as a product page, travel search or the start of a game where they’ll be prompted to take action.