// Content Marketing and Creation

Marketing is impossible without great content.

Regardless of what type of marketing tactics you use, content marketing should be part of your strategy, not something separate. A vast majority of marketers are using content marketing. Why? Because it works.

# Awareness

Prior to awareness, a customer may have a need, but they are not aware there is a solution.

# Research

Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.

# Consideration

At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.

# Buy

Finally, the customer makes their decision and moves forward with the transaction.