// Content Marketing and Creation
Marketing is impossible without great content.
Regardless of what type of marketing tactics you use, content marketing should be part of your strategy, not something separate. A vast majority of marketers are using content marketing. Why? Because it works.
Prior to awareness, a customer may have a need, but they are not aware there is a solution.
Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.
At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
Finally, the customer makes their decision and moves forward with the transaction.