https://mobirise.com/
Mobirise

// Content Marketing and Creation


Marketing is impossible without great content.

Regardless of what type of marketing tactics you use, content marketing should be part of your strategy, not something separate. A vast majority of marketers are using content marketing. Why? Because it works.


# Awareness

Prior to awareness, a customer may have a need, but they are not aware there is a solution.


# Research

Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.


# Consideration

At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.


# Buy

Finally, the customer makes their decision and moves forward with the transaction.

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